5 steps for a long-lasting success strategy

There are too many companies that are focusing on short-term revenue and profits.

I’m sure that you would like to be different and to see your company succeed in the long-run at the same time as your employees thrive and develop together with it.

How can you do that?

How can you build a long-term strategy that would help your organisation develop and excel?

I am not saying that there is a quick-fix that would immediately show results – it should be a process that focuses on quality and employee and customer engagement.

5 way that would help you succeed in the long run –

Focus on your WHY, what motivates you and your organisation, what is your mission and purpose?

Focus on quality. Make sure to build a firm strategy that includes efficient investments that would generate more Market-share. Focus on the long-run and on stability.

Invest in your most important capital – your employees! Make sure that you improve their satisfaction and their growth. Invest in education, good leadership and communications.

Make everything in your way to listen to the customers – give quality of service, build up relationships and value their feedback. This includes keeping local organisations even if the salaries there are higher than in other countries.

Diversity and equality at all levels of the organisation will raise the creativity and the market compatibility in the company.

There is still time and chance to re-build your strategy and focus on quality in the long-run!

Do you need help on your way? Do you have some feedback or questions? – Please don’t hesitate to contact me.


Moran Winsteen Albin.

CEO & HR consultant




6 ways to find real talents that will contribute to your company’s success

Your employees can make all the difference to your company’s success.

When you have the right talents that fit the culture and values of your organisation and who have the needed knowledge and skills – you have a better potential to succeed.

On the other side, employing managers and staff that are not a good fit to your organisation could damage your success at the short and the long run while risking your company’s reputation.

Detecting the right talents is not an easy task – it is a process that should be made with patience and quality as you would need to understand the needs, the cultural fit and to see the persons behind their façade.

The risks that you are facing during the recruitment process could be:

Ignoring real good talents since they are humble

Getting excited and choosing outspoken persons that exaggerate their knowledge and skills, and might damage the working environment as well

Hiring the same type of people – making a homogeneous organisation while lowering the grade of creativity and efficiency.

Discriminating persons that could fit to your company

How should you minimize the risks for a failed recruit? By doing these 6 steps:

  1. Start by evaluating the group’s and the organisational culture and values, what personalities are being represented and how could it be more diverse in a way that could contribute to your company’s success?
  2. Analyse and define the roll and candidate specification (skill-wise, knowledge, experience and personality), decide upon salary ranges and formulate the unique selling point of the position.
  3. After advertising / headhunting and getting applications you need to think as objectively as possible and stick to the defined candidate specifications.
  4. Take your time and build a suitable competence base interview guide that will correlate with the candidate specification.
  5. When interviewing candidates, be as objective as possible having in mind the defined specification. Ask supplementary questions based on your interview guide and ask for more examples and specifications – this will give you a better way to detect real competence and knowledge.
  6. Remember to contact the candidate’s references to get the whole picture of each candidate.

Do you need help in finding the right talents for your company? Don’t hesitate to contact me.


Good luck with finding those talents!


Moran Winsteen Albin

CEO & HR consultant

QHR Quality HR